The coordination layer
for modern operations.

Stripe for payments. HubSpot for leads. Shopify for sales. Slack for communication. Airtable, Notion, spreadsheets, and dashboards. Zapier, Make, and custom scripts that glue it all together. Ads platforms. CRMs. Email tools. Analytics. Your own backend. Your own database. A dozen systems, each doing its separate jobs.

And things slip.

Lead comes in, but never reaches sales. Payment fails, but no retry fires. Refund request arrives, but no review happens. Big customer action triggers, but downstream systems never hear about it. One system says a purchase happened, another disagrees. Teams notice only when the revenue has already leaked away.

None of this happens because anyone is doing anything wrong.
It happens because there’s no central place where events gather, decisions get made, and operations stay aligned.

The gap isn’t inside the tools.
The gap is between them.

Every growing company eventually builds its own patches:

• Slack message here
• Spreadsheet row there
• Quick automation
• Handoff
• Reminder
• Manual nudge
• Cleanup step someone remembers to do… until they don’t.

This is how operations survive today.
It is not how operations scale.

Aiur is the layer that fills this gap

A place where important events land:
a click, a form submission, a purchase, a refund request, a failed payment, an update, an ad conversion.

A place where Effects evaluate what should happen next.
A place where Effects fire: routing leads, retrying payments, sending reviews, syncing systems.
A place where every outcome is recorded as a Proof, so nothing disappears quietly and you can always see what happened and why.

Events in.
Correct actions out.
Receipts for everything.

This isn’t another automation tool. This is the coordination layer that should have existed from the start.

The layer that makes sure your tools stay in sync.
The layer that ensures critical moments don’t get lost.
The layer that keeps operations predictable, observable, and resilient.

When Aiur catches the event, the next step is always the right one.

Lead created → routed.
Payment failed → retried.
Refund requested → reviewed.
Purchase verified → sent to ads.
Customer updated → synced everywhere downstream.

Your systems don’t fight each other.
Your operations don’t drift.
Your flow doesn’t depend on duct tape.

Your systems don’t fight each other.
Your operations don’t drift.
Your flow doesn’t depend on duct tape.

Aiur sits quietly at the center, coordinating everything.

You don’t need to rebuild your stack. You don’t need to replace your tools. Just send Aiur your events.

Aiur handles the rest.